Category: Recruiting with “Success In 10 Steps”

Hannibal The Cannibal and Network Marketing

snake

I know we’ve all, at one time or another, experienced a snake or two in the upline. But where else, other than on page 20 of Success In 10 Stepsby Michael Dlouhy, will you ever see Hannibal The Cannibal connected to network marketing?

The purpose of any headline or subhead is to force the reader to keep reading … to ensure that they cannot put your piece down. And that’s how we get to the section, “Hannibal Lechter Missed His Calling.”

So if you want to keep people reading, you have to get their attention. Hannibal Lechter got a lot of attention in Silence of the Lambs because he had his friends for dinner … along with a nice chablis.

It’s pretty difficult for any onlooker not to at least take a glance at THAT train wreck!

I don’t recall exactly how I got there, but I was thinking, “I want subheads that will be riveting, that will be almost impossible to just gloss over without going to look and see exactly what it’s all about.”

So I thought of some names to insert … and I hit on Hannibal Lechter. How could anyone see the name “Hannibal Lechter” in this book and not feel forced to see how on earth Hannibal the Cannibal has anything to do with network marketing?”

So there was no rhyme or reason other than putting in a name that would rivet attention. And that’s why “Hannibal Lechter missed his calling” is one of the subheads in Success In 10 Steps.

I do not know how effective that subhead has been, but the book has certainly worked well, so I’ll assume Hannibal has done his job.

And I know for sure that YOU can creatively invoke Hannibal Lechter when you talk with a prospect. I guarantee you that nobody they’ve ever talked to before has connected Hannibal with network marketing. You will definitely create an unforgettable impression.

Richard Dennis

Michael Dlouhy and ‘Voodoo MLM Economics’

Richard Dennis
Richard Dennis

You’ll find “Voodoo MLM Economics” on page 15 of “Success In 10 Steps” by Michael Dlouhy. This one is one of my favorite sections.

A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:

  1. Already in a business & trying to figure out how to make it profitable.
  2. Looking for a business to make profitable.

This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.

Nobody ever left that company. Everybody stayed. Fascinating.

OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn’t deserve the benefit of the doubt.

We know that in MLM, like any other business, most people aren’t going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don’t commit themselves. Most people don’t value spending time training themselves. Most people won’t put in the time necessary to actually work their business.

It all boils down to the “C” word: most people just won’t make the commitment.

And so it enhances your position when you are talking with a prospect that you flat out tell them all this.

“Jack, what I know from my experience is, most of the people I talk to will not make any real commitment to this business. Most of them will quit. Most of them will find a reason not to do it.”

And of course, I always add in there, “We’ve been using the STS ebook for over 4 years now. And the reason we like this ‘Success In 10 Steps’ lead generation system so much is, we talk to so many people who have been beat up in this business. And yet, so many of them are people who just will NEVER quit. They’re determined to keep going forever. They are determined to make it work.”

I can’t tell you how many times I say that to one of my ebook download prospects and they say, “Yeah. That’s me.” It’s like that company’s retention rate … it’s over 90%.

Well … it’s probably 80%, anyway. They say, “Yeah, that’s me. I’ll never quit. I’ll never stop doing this. I’ll never give up. I’m going to get it right. I’m going to figure it out or die trying.” That is the type of person who read this ebook.

And you increase your own credibility and their trust in you when you tell them that you know most people will quit. At the same time, you give them personally a way out of that group, because most people who come in through the STS ebook are warriors. They are just never going to quit.

So it’s very worthwhile for you to point out page 15 of the ebook to your prospects and let them know that most people quit. If this was an easy business, everybody would do it.

Richard Dennis
Big MLM Truths