I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.
Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.
The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”
The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”
And the point this guy was making is, the most important word when you are talking to a prospect is “system.”
Let me repeat that. Heck, let me SCREAM that.
THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:
SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!
You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.
But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.
You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”
NO NO NO NO NO NO NO!
Most prospects need to use the Success In 10 Stepsebook by Michael Dlouhy to have success, but some won’t. Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.
That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.
System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.