You’ll find “Voodoo MLM Economics” on page 15 of “Success In 10 Steps” by Michael Dlouhy. This one is one of my favorite sections.
A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:
- Already in a business & trying to figure out how to make it profitable.
- Looking for a business to make profitable.
This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.
Nobody ever left that company. Everybody stayed. Fascinating.
OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn’t deserve the benefit of the doubt.
We know that in MLM, like any other business, most people aren’t going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don’t commit themselves. Most people don’t value spending time training themselves. Most people won’t put in the time necessary to actually work their business.
It all boils down to the “C” word: most people just won’t make the commitment.
And so it enhances your position when you are talking with a prospect that you flat out tell them all this.
“Jack, what I know from my experience is, most of the people I talk to will not make any real commitment to this business. Most of them will quit. Most of them will find a reason not to do it.”
And of course, I always add in there, “We’ve been using the STS ebook for over 4 years now. And the reason we like this ‘Success In 10 Steps’ lead generation system so much is, we talk to so many people who have been beat up in this business. And yet, so many of them are people who just will NEVER quit. They’re determined to keep going forever. They are determined to make it work.”
I can’t tell you how many times I say that to one of my ebook download prospects and they say, “Yeah. That’s me.” It’s like that company’s retention rate … it’s over 90%.
Well … it’s probably 80%, anyway. They say, “Yeah, that’s me. I’ll never quit. I’ll never stop doing this. I’ll never give up. I’m going to get it right. I’m going to figure it out or die trying.” That is the type of person who read this ebook.
And you increase your own credibility and their trust in you when you tell them that you know most people will quit. At the same time, you give them personally a way out of that group, because most people who come in through the STS ebook are warriors. They are just never going to quit.
So it’s very worthwhile for you to point out page 15 of the ebook to your prospects and let them know that most people quit. If this was an easy business, everybody would do it.
Big MLM Truths