The most frequent question I get about using the “Success In 10 Steps” ebook to generate leads:
“What methods do you recommend to people to advertise their ebook page?”
My friends Don Standard & Penny Dude do a 1-hour training on some unique way to advertise your ebook each week. And we’ve got over a year’s worth of these calls archived online. These trainings are priceless and … they’re free. So when I’m talking with someone, I mention these trainings. My job is just to point. Pretty uncomplicated.
You have the opportunity to listen to people who have been generating leads using the STS ebook describe exactly which online (or sometimes offline) resources they use and how they use them most effectively. You can find a ton of really good & useful information in those calls.
(And I’ll come clean here – these resources can be used for any type of advertising, not just the Success In 10 Steps ebook.)
Again, this is something ANYBODY can do. You can give people enormously valuable information without knowing anything yourself. All you need to do is point to this website & tell them to go through the archives and listen to our Thursday afternoon recorded calls.
I tell them to listen to 4 or 5 or 10 calls and to choose ONE thing that sounds good to them and that they feel comfortable doing. Well … two at the most. Better to concentrate on one to start, but you might test one against another, if you find two you really like.
And I tell them to talk with me after they’ve chosen one of these resources, and we’ll plan exactly how to use it. And if you tell your prospect that, but you don’t know the resources yourself, you can certainly put them on the line with me when they’re ready to start.
It’s critical that you NOT position yourself as the expert who knows everything. Our audio archives are a wonderful resource, and you just point them to that resource. And your new rep realizes that as they bring people into the business, they can also point people to the same resource. They don’t need to know anything.
What could be simpler? Truly, anyone can do that. It makes your business very duplicatable.
(If you would like the web address for this resource, email me: rtdennisfl AT gmail.com)
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