Back in October of 1990, I spent a week working for copywriting legend Gary Halbert, writing sales pieces for his clients who attended his $7,500 “Seminar by the Sea” in Key West, FL. It was probably the most incredibly mentally stimulating week of my life.
It was also the most incredibly embarrassing week of my life. But if you want to know more about that, you’ll need to read “Shortheads.”
Shortheads is the tool I used to create the Table of Contents for “Success In 10 Steps” by Michael Dlouhy. I used Shortheads to create the title “Dead Doctors Don’t Lie”, which became far-and-away the single most effective promotion in MLM history (over one-quarter BILLION audiotapes sold).
I created this tool 18 years ago, and I still use it today anytime I’m working on a project that needs a headline, title, subheads, impact sentences, etc. It’s what copywriters call a swipe file, and it is really good.
Anyway, I offer it to you at no charge. Chances are, you’ll download it and look it over and then it’ll sit on your hard drive, never used. (Do I know you or what?)
Fact is, this file could make you a lot of money. I encourage you to download it and use it whenever you are writing anything you want to work.
I appreciate you!
Richard Dennis
Success In 10 Steps