michael dlouhy – Michael Dlouhy

The Secret Opportunity

05-21-2013

(This is an excerpt. Read the full article HERE.)

It is useful for us, as marketers, to realize our
prospects Decide to Act (buy our product or join our
team) based on EMOTION, not Logic.

Thus we can stop wasting our precious time trying to
CONVINCE folks with Live Presentations, Audios, Videos, PDFs and Websites full of facts, figures, charts and colorful graphics…

At least not until AFTER they have already Decided to
ACT.

In his recent Big Al Workshops, Tom Schreiter asks us
to place these four activities in their proper order:
Ice Breaker; Presentation; Close; Rapport.

Rapport (Know, Like and Trust) is ALWAYS first. Then
the Ice Breaker (introduction), followed by the Close
(decision), and the Presentation is ALWAYS last.

Huh? What? That’s not what they taught us in sales
training!

Let’s see if my sponsor followed this formula when I
joined my first MLM, back in 1974…

I was in college. My sponsor was my best friend, a
fraternity brother. (Rapport.)

One day he approached me extremely excited, “We’re all
gonna be rich!” (Ice Breaker.)

When I asked how he replied, “I can’t tell You. It’s a
secret.” (The Close – Curiosity. Dammit, I was IN! I
just wanted to know how we were going to do it. Being
in a fraternal order, I trusted the secret would be
revealed at the proper time.)

His sponsor, another close friend and frat brother,
reinforced this excitement and secret stuff. I was yet
unaware they were following a proven, duplicate-able
system.

By the time I saw the Plan (The Presentation), I was
BEGGING for it!

Now, here’s a piece of real GENIUS: At the end of the
presentation, I was STILL not permitted to join!

I had to see the presentation a SECOND time along with
guests I invited to see it with me. Then, and only
then, would I be permitted to join.

I did not know enough about the company, products, or
compensation plan to screw things up! I had to resort
to, “I can’t tell You. It’s a secret.”

Before long, I was traveling the East Coast by
Greyhound Bus toting my blackboard and overnight bag to
reveal “the secret” to friends of friends of friends.

Not long after I joined, my sponsor quit. Later on his
sponsor, my other friend, quit.

But by then, my up-line leader had become a close
friend. (Rapport, again!)

Now, this exact method will not work today in 2013.

Shoot! For one thing, we have much better presentation
tools. In 1974 we did not even have whiteboards! (Back
then I used any available chair to prop up my
blackboard. I did not want to tote an easel on the
bus.)

In many ways, this story is similar to my current MLM
experience…

My sponsor and his sponsor quit, and my up-line leader
has become my best friend.

The biggest difference is we all met on-line and built
Rapport over the telephone.

Today we have built a Team on three continents –
without leaving the house, and without ever ASKING
anyone to join!

No buses. No chalkboards.

So, how do You build deep rapport with folks You meet
on the street or on-line?

THAT secret is revealed in Michael Dlouhy’s book,
“Success in Ten Steps,” and the skills are taught by
Mentoring For Free – to anyone who demands them at no
cost.

Ken Klemm – Florida, USA

P.S. When You don’t ASK, nobody tells You, “No.”

Mentally Fit – The New Fitness for 2013

2013 Bald Eagle Light Show 12-29-2012

Most people’s New Year’s Resolutions have something to do with getting their bodies into better shape.

But the NEW fitness is MENTAL Fitness. After all, everything begins with THOUGHT. All HABITS are wired in the BRAIN, not the muscle.

We build ourselves over entirely every eleven months, so we can say we are really only eleven months old at any time. If we build the same defects back into ourselves year after year, then we have no one to blame but ourselves for our condition.

We are the sum total of our own thoughts. Unfortunately, in school we were not taught HOW to think – only WHAT to think.

The volunteer organization Mentoring For Free was founded to help the MLM industry more than eight years ago with the motto, “Where You Learn HOW to Think, Not WHAT to Think.”

When Tom “Big Al” Schreiter examined the Mentoring For Free System before it launched he said, “This will change the Industry.” When he looked at the keystone in the system, the 30-Day Mental Cleanse, he said, “This will change the WORLD.”

Tom Schreiter is well known for saying, “MLM is a Personal Development Program with a Compensation Plan attached.”

So, whether You are building an MLM business, or striving to be a better spouse, parent, friend, neighbor, whatever… the 30-Day Mental Cleanse can help You seize Ownership of Your Mind.

When You Own Your Mind, You OWN YOUR LIFE!

The only cost for this program is the investment of Your time.

When You request Michael Dlouhy’s free e-book “Success in 10 Steps” via the form at Mind.MichaelDlouhy.net, I will personally send You an invitation to the 30-Day Mental Cleanse program – no strings attached.

Your Friend and Servant,

Ken Klemm – Spring Hill, Florida

P.S. FREEDOM Means Seizing Ownership of Your MIND.

Treasure On Your Desktop

What I love about the Success In 10 Steps ebook is, it brings me warriors.

I’ve been using it for 4 years. All told, for me and everybody else using it, the ebook has had over 120,000 downloads. And more than half the people that I have talked to are what I call Warriors.

They’ve struggled with M-L-M. They know they can do it and achieve the dream of financial independence, but they just haven’t quite got it right yet. They have questions. Michael Dlouhy’s story resonates with them. When I call them, they’re happy to hear from me, because they just like to talk about this business and understand how to make it work for them.

Best of all, these are people who will never, ever, ever quit. This is exactly the person you want on your team. They are dead serious about building a network marketing business. They will not be discouraged. They will not be stopped. THAT is a warrior. That is who you want to go into battle with.

And that is why Success In 10 Steps is such a hot lead generation system. I’ve never seen any other M-L-M lead generation system that brings you this type of lead time after time after time.

If you haven’t read the ebook, I strongly suggest you download it now.

Richard Dennis

“Yo Ho Ho and a Bottle of Rum!”

If that “heavy hitter guru” you’re talking to looks at all like this buckaroo, you may want to re-think the opportunity.

At the end the first chapter of Success In 10 Steps, you’ll read the story of Michael Dlouhy going to the lady’s ranch in Texas. She invited a number of MLM leaders to her ranch to talk about her new MLM company and get feedback from people on her ideas. She wanted their advice.

What happened was, virtually all of them saw an opportunity to benefit themselves. It became about them, not her. Certainly, again, greed & ego reared their ugly heads.

One of the beautiful features of network marketing is a commission structure designed to reward people who help others become successful. That is terrific. However … in MLM, as in any other business, a lot of people will put a lot more focus on their own personal gain than they do in yours. And there’s nothing particularly wrong with that. It’s pretty much human nature to do what is in your own self-interest. That’s how life works.

However … when you are willing to damage someone else in order to satisfy your own greed, that is a totally different story. Ethical people will not do that. It’s important for your success that you choose people in your life who scrupulously avoid hurting others in their dealings.

And this story Michael tells about his Texas visit features a bunch of people who were not THAT scrupulous group of people. It’s a very worthwhile point to make with your prospects, again and again and again. It resonates with them.

Richard Dennis

Hannibal The Cannibal and Network Marketing

snake

I know we’ve all, at one time or another, experienced a snake or two in the upline. But where else, other than on page 20 of Success In 10 Stepsby Michael Dlouhy, will you ever see Hannibal The Cannibal connected to network marketing?

The purpose of any headline or subhead is to force the reader to keep reading … to ensure that they cannot put your piece down. And that’s how we get to the section, “Hannibal Lechter Missed His Calling.”

So if you want to keep people reading, you have to get their attention. Hannibal Lechter got a lot of attention in Silence of the Lambs because he had his friends for dinner … along with a nice chablis.

It’s pretty difficult for any onlooker not to at least take a glance at THAT train wreck!

I don’t recall exactly how I got there, but I was thinking, “I want subheads that will be riveting, that will be almost impossible to just gloss over without going to look and see exactly what it’s all about.”

So I thought of some names to insert … and I hit on Hannibal Lechter. How could anyone see the name “Hannibal Lechter” in this book and not feel forced to see how on earth Hannibal the Cannibal has anything to do with network marketing?”

So there was no rhyme or reason other than putting in a name that would rivet attention. And that’s why “Hannibal Lechter missed his calling” is one of the subheads in Success In 10 Steps.

I do not know how effective that subhead has been, but the book has certainly worked well, so I’ll assume Hannibal has done his job.

And I know for sure that YOU can creatively invoke Hannibal Lechter when you talk with a prospect. I guarantee you that nobody they’ve ever talked to before has connected Hannibal with network marketing. You will definitely create an unforgettable impression.

Richard Dennis

Your MLM Prospect Has An Employee Mindset

I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.

Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.

The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”

The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”

And the point this guy was making is, the most important word when you are talking to a prospect is “system.”

Let me repeat that. Heck, let me SCREAM that.

THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:

SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!

You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.

But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.

You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”

NO NO NO NO NO NO NO!

Most prospects need to use the Success In 10 Stepsebook by Michael Dlouhy to have success, but some won’t. Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.

That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.

System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.

Richard Dennis

Marketing Insanity – A True Case

It’s worth your time to take a look at the section on “Marketing Insanity” on page 17 of the Success In 10 Steps ebook by Michael Dlouhy. I was talking with a husband-and-wife on a 3-way call the other day. They’re in a company selling water filters. Their basic product is a $4,000 sale.

And they tell me, “But you can buy it over time!”

Boy! Hope springs eternal in network marketers, doesn’t it? They KNOW they can make this thing work. “Heck, they can buy it over time. This’ll work.”

So here’s the deal, which is what I told them:

“FOUR THOUSAND DOLLARS?!!!!!!!”

Are you kidding me? You HAVE to be a salesperson. You HAVE to be a salesperson to do that. A $4,000 product is a sales business. They can call it network marketing if they want, but let me ask you a question:

Does your new rep go on autoship for $4,000 a month?

I didn’t think so.

Here’s what I told them:

“Success In 10 Steps is a great tool, but it won’t work for you. You can’t use this ebook to find people who’ll spend $4K. Our system is perfect to build a relationship business, but that’s not what you have … you have a SALES business. You need to run ads to find salespeople.”

Again, it’s a $4,000 product. And THEY bought it, because it’s something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren’t going to buy MLM leads and sell any $4,000 water filters. There’s no way you can recruit those people, because they won’t buy the product.

There was a time when it was pretty standard in MLM to advertise for salespeople, but not so much anymore. Traditionally, salespeople haven’t done that well in network marketing, for a lot of reasons. Most of all, salespeople can’t train anyone to do what they do, and so what they do is not duplicatable.

What you want in network marketing is a lot of people, with each one doing a little bit. That is the model that works. You can build a big business with that model.

The standard for MLM has always been lotions and potions and vitamins. Outstanding nutritionals & personal care products that get raved about and used up and bought over and over. That is the type of product that creates residual income.

And I would go so far as to say that any product that doesn’t create residual income – people on autoship who buy automatically every month – is NOT an MLM product.

Feel free to argue if you want. But the #1 reason for doing MLM is to create an income that goes on whether you are working or not. And that ONLY happens with people on autoship.

It’s simple. No autoship = No network marketing.

That water filter customer never goes on autoship. So not only is there NO residual income, but you also must be a pretty good salesperson to sell a $4,000 product.

I’m not a salesperson. I cannot do it. Almost everybody out there cannot do it. Can you work and work and work and find someone who can?

Sure. That business has been going for awhile. Here and there, they find a salesperson. But man, what a tough way to build a business.

So it’s really helpful to know where this stuff is in the ebook because when that topic comes up – and it will – you need to be able to direct people to the source that explains their situation. That’s way better than you trying to do it yourself.

That is what I think.

Richard Dennis

PS – I would LOVE to hear your comments on this one …

Generating MLM Leads – Advertising Your MLM E-book

The most frequent question I get about using the “Success In 10 Steps” ebook to generate leads:

“What methods do you recommend to people to advertise their ebook page?”

My friends Don Standard & Penny Dude do a 1-hour training on some unique way to advertise your ebook each week. And we’ve got over a year’s worth of these calls archived online. These trainings are priceless and … they’re free. So when I’m talking with someone, I mention these trainings. My job is just to point. Pretty uncomplicated.

You have the opportunity to listen to people who have been generating leads using the STS ebook describe exactly which online (or sometimes offline) resources they use and how they use them most effectively. You can find a ton of really good & useful information in those calls.

(And I’ll come clean here – these resources can be used for any type of advertising, not just the Success In 10 Steps ebook.)

Again, this is something ANYBODY can do. You can give people enormously valuable information without knowing anything yourself. All you need to do is point to this website & tell them to go through the archives and listen to our Thursday afternoon recorded calls.

I tell them to listen to 4 or 5 or 10 calls and to choose ONE thing that sounds good to them and that they feel comfortable doing. Well … two at the most. Better to concentrate on one to start, but you might test one against another, if you find two you really like.

And I tell them to talk with me after they’ve chosen one of these resources, and we’ll plan exactly how to use it. And if you tell your prospect that, but you don’t know the resources yourself, you can certainly put them on the line with me when they’re ready to start.

It’s critical that you NOT position yourself as the expert who knows everything. Our audio archives are a wonderful resource, and you just point them to that resource. And your new rep realizes that as they bring people into the business, they can also point people to the same resource. They don’t need to know anything.

What could be simpler? Truly, anyone can do that. It makes your business very duplicatable.

(If you would like the web address for this resource, email me: rtdennisfl AT gmail.com)

Richard
Big MLM Lies

Michael Dlouhy and ‘Voodoo MLM Economics’

You’ll find “Voodoo MLM Economics” on page 15 of “Success In 10 Steps” by Michael Dlouhy. This one is one of my favorite sections.

A few weeks ago, I was talking on the phone with one of my prospects who had downloaded the ebook. Prospects fall into one of two groups:

Already in a business & trying to figure out how to make it profitable.
Looking for a business to make profitable.

This lady was in group #1. And since I was on the line with her, she decided to reverse-recruit me. So she told me about her incredible company and their 98% retention rate.

Nobody ever left that company. Everybody stayed. Fascinating.

OK. You could give her the benefit of the doubt. Maybe she was new and was just repeating what she had been told by her sponsor. But she was also telling me how wonderfully successful she was, too, so she probably doesn’t deserve the benefit of the doubt.

We know that in MLM, like any other business, most people aren’t going to make it. Most people are going to leave. Most people are going to quit before they are successful. Most people don’t commit themselves. Most people don’t value spending time training themselves. Most people won’t put in the time necessary to actually work their business.

It all boils down to the “C” word: most people just won’t make the commitment.

And so it enhances your position when you are talking with a prospect that you flat out tell them all this.

“Jack, what I know from my experience is, most of the people I talk to will not make any real commitment to this business. Most of them will quit. Most of them will find a reason not to do it.”

And of course, I always add in there, “We’ve been using the STS ebook for over 4 years now. And the reason we like this ‘Success In 10 Steps’ lead generation system so much is, we talk to so many people who have been beat up in this business. And yet, so many of them are people who just will NEVER quit. They’re determined to keep going forever. They are determined to make it work.”

I can’t tell you how many times I say that to one of my ebook download prospects and they say, “Yeah. That’s me.” It’s like that company’s retention rate … it’s over 90%.

Well … it’s probably 80%, anyway. They say, “Yeah, that’s me. I’ll never quit. I’ll never stop doing this. I’ll never give up. I’m going to get it right. I’m going to figure it out or die trying.” That is the type of person who read this ebook.

And you increase your own credibility and their trust in you when you tell them that you know most people will quit. At the same time, you give them personally a way out of that group, because most people who come in through the STS ebook are warriors. They are just never going to quit.

So it’s very worthwhile for you to point out page 15 of the ebook to your prospects and let them know that most people quit. If this was an easy business, everybody would do it.

Richard Dennis
Big MLM Truths

In MLM, The Marketing Will Build Your Empire

On page 14 of “Success In 10 Steps” by Michael Dlouhy, you can read about “the monk in the white lab coat.” I don’t think it’s just the people I’ve talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

MLM companies must have a great product to compete in today’s market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it’s important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

To have any hope for building a successful MLM business, they have to get this concept. If all they want is a great product, that’s fine. If they don’t care about the money, no problem. They can do whatever the heck they want to do.

But most people … and certainly most of the people your prospect will be talking to about the business … are looking to make money at it. And if you ask even this product-focused prospect, you can pretty much be 100% sure they’ll say, “Well, yeah – I want the money!”

And to do that, you’ve got to have those other 4 Pillars in place – not just the product. So page 14 is a very good place to point your prospect to, to make that point and get them headed in the right direction.

Richard Dennis
Big MLM Lies