2 Little Words That Scream, “Network Marketing Scam!”

 

2 Words that Scream SCAMWord #1: probably the biggest scam ever run on people in MLM network marketing is the powerline.

 

The worst thing you can ever do building your business is to create fear of loss. It’s the worst way to build your business. Oh, yes, it definitely works – to get people in. But you have a totally false business, because you’ve got a bunch of people, and none of them ever does anything.

 

Word #2: Many companies that do a powerline – or even a binary or a matrix – focus their promotion talk on spillover. Now, I have met people who have gotten spillover, definitely. BUT – none of the people that were spilled over on them ever did anything! Why?

 

Because the promise of “spillover” creates a welfare mentality. What happens when you tell people, “Oh, get in NOW, and you are going to get spillover!”

 

They’re afraid of losing something for nothing. So they do get in now – and then they sit and wait for all that spillover to make them rich.

 

Isn’t That A Wonderful Business Plan?

 

It’s like joining a binary because you can get a position that already has $1 million volume in the strong leg. The reality is, you don’t make a dime, unless you build the weak leg, But people get so worked up about losing that “$1 million position”, they join – and never do anything, and never earn any income.

 

So never forget those words, powerline & spillover. Anytime you see them, their purpose is to promote the welfare mentality. Something for nothing, something for nothing, something for nothing.

 

The fact is, you are in network marketing. Network marketing is a business that takes work. It’s net-work marketing, ok? it’s not net-free marketing. It’s not net-spillover marketing. It’s not net-zero marketing, it takes work. Anything you do that promotes the “something for nothing” mindset will not work. End of story.

 

But you will draw in a bunch of couch potatoes who are convinced that you are going to build it for them. Matter of fact, you can even give them your bank account number, and you’ll just pass the money directly to their account. They don’t have to leave the couch. They can stay on the couch, drink their beer and watch a football game. No problem.

 

Use Those Two Words As A Tip

 

Whatever company or whatever distributor is saying them to you, that is not the company or the person you want to depend on long-term. They will not be successful. Keep on looking. There are lots of good companies & MLMers out there. Keep looking, and you’ll find the right mentor.


Your MLM Prospect Has An Employee Mindset

I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.

Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.

The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”

The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”

And the point this guy was making is, the most important word when you are talking to a prospect is “system.”

Let me repeat that. Heck, let me SCREAM that.

THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:

SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!

You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.

But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.

You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”

NO NO NO NO NO NO NO!

Most prospects need to use the Success In 10 Stepsebook by Michael Dlouhy to have success, but some won’t.  Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.

That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.

System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.

Richard Dennis