Michael Dlouhy

In MLM, The Marketing Will Build Your Empire

On page 14 of “Success In 10 Steps” by Michael Dlouhy, you can read about “the monk in the white lab coat.” I don’t think it’s just the people I’ve talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

MLM companies must have a great product to compete in today’s market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it’s important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

To have any hope for building a successful MLM business, they have to get this concept. If all they want is a great product, that’s fine. If they don’t care about the money, no problem. They can do whatever the heck they want to do.

But most people … and certainly most of the people your prospect will be talking to about the business … are looking to make money at it. And if you ask even this product-focused prospect, you can pretty much be 100% sure they’ll say, “Well, yeah – I want the money!”

And to do that, you’ve got to have those other 4 Pillars in place – not just the product. So page 14 is a very good place to point your prospect to, to make that point and get them headed in the right direction.

Richard Dennis
Big MLM Lies

Spotting MLM Cutthroats

At the bottom of page 11 of Success In 10 Steps, you see a reference to “greed and ego.” That gives you another good point to make with your prospect.

Prospects don’t come into this process thinking about “greed & ego”. But if they have experience in MLM, there’s a good chance they’ve already run into the problem. It’s worthwhile pointing out that the greed & ego of sponsors and/or companies is one of the reasons so many prospects are never successful in network marketing.

Let them know how important it is to have their radar up and operating sensitively.

This doesn’t mean you search for some Pollyanna who lives their life only for others. Putting yourself first is the natural order.

What it does mean is that you MUST avoid sponsors whose goal is to be successful no matter who they have to step on. You want someone who is determined to be successful by creating those win-win relationships with others.

A lot of times, you can actually hear this in their voice and in what they say about the business and about others. One of these clowns once told me that 95% of all prospects were dead wood, and he just kicked them out of the way. Not only was he proud of it, but he thought anyone who didn’t do that was a fool. What more could you possibly need to know about this guy?

So you’ve got to watch and listen and train yourself to spot “greed & ego” before you join a company where you are smack-dab in the middle of it. Your best bet is definitely to avoid it from the start. Once you are in a group dominated by the greed and/or ego of its leader(s), you are lost. It’s a situation you must train yourself to see and walk away from.

I appreciate you!

Richard Dennis
Big MLM Truths

The Questions Your Prospects Ask

It is key to make your network marketing business as duplicatable as possible. And the less you have to talk, the more duplicatable it gets. The ability to use the Success In 10 Steps ebook and just point to sections that answer certain questions or to sections that would be valuable to people makes your life a lot simpler.

The format of the ebook has been very successful. It’s had over 107,000 downloads in the past 4 years. A lot of people have used STS to generate leads and build an MLM business. It is set up to make it easy for people to do network marketing. You don’t have to be an expert at anything. You hardly even need to be able to answer any questions.

We know the 3 questions people most ask when they’re looking for a business:

1. Is this something I can do?
2. Can I make money at it?
3. Can you help me?

For them to answer question #1 positively, the business has to be really simple. And it’s important to show them that it’s going to be simple for them to give this system to the people they bring into the business.

They may not be thinking that far ahead. But as soon as you point out to them that they have to be able to give THEIR prospects a simple system or their business will not duplicate, they know that is true.

On page 10 of STS, Michael Dlouhy talks about the 100 MLM companies that he joined. It’s a good story that can answer several different questions.

Most of the people who download the STS ebook are people who have already been in network marketing, but who have struggled with the business. They’re looking for answers. They don’t know why they haven’t been successful. They know it’s not because somebody else is smarter than they are. They are frustrated.

So Michael joining 100 different MLM businesses to kind of get an idea of how the whole thing works resonates with them. It makes sense to do that. And it helps give your prospect some background that helps them see all the value they can possibly get from reading this ebook.

Page 10 is definitely one of the sections I would point out to prospects. Again, when you only need to point someone to a page in the book to answer their questions and gain credibility, it becomes obvious that this is a very easy business to do.

Richard Dennis
Success In 10 Steps

How About Some WD-40 On Your Steak?

Has anybody ever fooled you with a novelty T-bone steak? It looks exactly like the real deal. You’re ready to dig in. But something here isn’t exactly right …

Oh, yeah – it’s plastic.

It seems like a lot of people use that plastic steak as a model for the relationships they build in order to sell their products. They are looking at this very short-term. They think what’s important is the immediate sale.

But the fact is, what’s important is the long-term relationship. What will help you achieve your dreams is building strong relationships with people who have similar dreams. Plastic relationships will not do that.

The “Success In 10 Steps” ebook gets right to the heart of living, breathing relationships. It’s a tool you can use to help people be successful, where before they only experienced failure. That change of direction will mean the world to them, and that is why this ebook is such a powerful tool in building your network marketing business.

I appreciate you!

Richard Dennis
Big MLM Truths

The Story Behind The Cover of “Success In 10 Steps”

When we were putting the ebook together, Michael Dlouhy & I had quite a bit of discussion about what the cover would be. I had seen many dozens of successful ebooks, and I had an idea of the general look for the cover … but not specific.

Then Michael emailed me the photo. It’s Michael in his trademark Hawaiian shirt, his arm around Linda, the 2 of them sitting oceanside on the Gulf of Mexico as the sun goes down. Inserted in the lower left-hand corner is another photo of the 2 of them walking down the beach, and you can see their footsteps in the sand.

I saw it and thought, “Holy mackeral! I have NEVER seen any ebook with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was the one we wanted.

And now, 4 years later, I can’t tell you how many times I’ve mentioned “Success In 10 Steps” to a prospect who says, “Gosh. I have so many ebooks. I don’t remember that one.” And so I say, “Well, it’s got the guy & his wife sitting in front of the ocean at sunset.” And the prospect says (every time), “Oh, THAT one. Sure I remember THAT one.”

The cover of “Success In 10 Steps” is one of the bits of magic that makes the book so powerful.

I appreciate you!

Richard Dennis
Big MLM Truths

You’ll Never Get Rich Selling An MLM Opportunity

In today’s market, you cannot build a long-term successful MLM business by selling the opportunity. Even if you are a superstar salesperson, the fact is … over 90% of everyone else is not. They hate sales. And they will not be able to sell the opportunity, no matter how much sales training and “RAH! RAH!” courses you may give them. so they will disappear.

“Success In 10 Steps” solves that problem. When you advertise the ebook, your target “frustrated MLMers” market will download it. Many will see themselves and their own story in the book, and they will want to talk about it.

It’s easy to build relationships with the people who identify with this book. No selling necessary. As you build relationships, you build your network. Bring value into their lives, and some of them will want to work with you. Then just tell them their options & let them decide.

No sales necessary.

I appreciate you!

Richard Dennis
850-997-1241

Will Michael Dlouhy’s System Work a Year From Now?

Everything changes. Who knows if the “Success In 10 Steps” prospect recruiting system will work a year from now?

But what I do know is … it worked 4 years ago, when we first offered it.

And 3 years ago.
And 2 years ago.
And last year.

And it sure works now.

Absolutely, things will change. Unfortunately, neither you nor I know for sure exactly WHAT will change. When you’re looking for a productive MLM lead generation system, your best bet is to look at what has worked well in the past, and decide what principles are important to you in a leads system.

Personally, I think a system that targets “frustrated MLMers” has a good chance to be eternal. Having been in this business for over 30 years, I can’t imagine a world where there aren’t a ton of frustrated MLMers looking for a solution to their problems. And trust me, that is one VERY hot market.

Plus, of course, it is the exact market targeted by “Success In 10 Steps.”

For sure, there are other network marketing principles that are eternal, that could be used as the basis for choosing a lead generation system. I’d love some help with my marketing … what network marketing principle or idea is the MOST real to you? Please leave a comment below.

Richard Dennis
Big MLM Secrets

Your REAL MLM Goal

My 8th grade science teacher, Mr. Mohr, used to tell me – often – “You put the accent on the wrong syl-LAH!-ble.” I did that a lot in science. It wasn’t my favorite subject.

But network marketers also often put the accent on the wrong syl-LAH!-ble. Let’s be brutally honest. Your purpose in MLM is to make money. Your purpose is NOT:

to save the world
to sell the best product on the planet
to bring peace and love to all of mankind

These thoughts only get in the way of your real goal. For your MLM business to survive, you must make a profit. To make a profit, you must have a steady stream of targeted leads. The bottom line for your network marketing success is, THAT matters more than anything else.

If you can generate strong, targeted MLM leads for you and your team, you have a real chance at success. If not, you have no shot.

I’d love to hear the results YOU have had with “Success In 10 Steps”, or with any other MLM leads system. Please leave a comment on this post.

I appreciate you!

Richard Dennis
Big MLM Lies

Really Good MLM Leads – What’s Wrong With Friends & Family?

OK. Good question. Here’s the thing.

Like any other business, over 90% of everybody fails. You and your friends & family are no different. And when your friends & family fail, WHO are they going to blame?

(You should now have your hand raised.)

Once you have your business working and cranking out leads and paychecks, THEN I am 100% in favor of talking to friends & family. In fact, you won’t have to call them – they will hear the good news, and they will call you. They will want you to tell them how you did it. And then you can teach them exactly how you used “Success In 10 Steps” by Michael Dlouhy to find the strongest leads in the business to build your network marketing income.

So don’t join the NFL (No Friends Left) club. You can use “Success In 10 Steps” and get good training and get good at building your business. Make your mistakes with the people you don’t know. THEN turn around and pick up your friends & family.

That will result in a much happier Thanksgiving dinner family gathering, I can assure you.

I appreciate you!

Richard Dennis
Big MLM Secrets

How To Generate Leads for Your MLM Business

When I was a kid, I just LOVED “Paint By Numbers” kits. You know the ones … a beautiful picture on the front of the box. Inside, you have 3 or 4 brushes, maybe 20 different little paint jars, and a board with numbers all over it – each number corresponding to one of the paint jars.

Then you just paint by numbers. I loved this “toy” because I was sure as heck no artist. Yet, following this formula, I could create a pretty nice painting. It was almost like I knew what I was doing.

Maybe that’s why I like marketing so much. In marketing, you track your ads and your results – your numbers. Then you try something else, and track your numbers again. Then you compare your numbers, and keep doing what works better.

Here are some recent numbers I think are pretty astonishing. My group is part of a pretty good-size network marketing company. Our team uses the “Success In 10 Steps” ebook by Michael Dlouhy to find prospects, and others in the company use other means.

Our team brought in 62% of the company’s new business for the month of April.
… 82% of the company’s new business for May.
… 85% of the company’s new business for June.

Look. “Success In 10 Steps” is generic. No companies or products are mentioned. No affiliate links are included. The point of the ebook is to find the Warriors in MLM, and to help you connect with them. This is a very effective system. I strongly recommend you download the ebook and see for yourself.

Richard Dennis
Big MLM Truths