Prospects – Michael Dlouhy

The Secret Opportunity

05-21-2013

(This is an excerpt. Read the full article HERE.)

It is useful for us, as marketers, to realize our
prospects Decide to Act (buy our product or join our
team) based on EMOTION, not Logic.

Thus we can stop wasting our precious time trying to
CONVINCE folks with Live Presentations, Audios, Videos, PDFs and Websites full of facts, figures, charts and colorful graphics…

At least not until AFTER they have already Decided to
ACT.

In his recent Big Al Workshops, Tom Schreiter asks us
to place these four activities in their proper order:
Ice Breaker; Presentation; Close; Rapport.

Rapport (Know, Like and Trust) is ALWAYS first. Then
the Ice Breaker (introduction), followed by the Close
(decision), and the Presentation is ALWAYS last.

Huh? What? That’s not what they taught us in sales
training!

Let’s see if my sponsor followed this formula when I
joined my first MLM, back in 1974…

I was in college. My sponsor was my best friend, a
fraternity brother. (Rapport.)

One day he approached me extremely excited, “We’re all
gonna be rich!” (Ice Breaker.)

When I asked how he replied, “I can’t tell You. It’s a
secret.” (The Close – Curiosity. Dammit, I was IN! I
just wanted to know how we were going to do it. Being
in a fraternal order, I trusted the secret would be
revealed at the proper time.)

His sponsor, another close friend and frat brother,
reinforced this excitement and secret stuff. I was yet
unaware they were following a proven, duplicate-able
system.

By the time I saw the Plan (The Presentation), I was
BEGGING for it!

Now, here’s a piece of real GENIUS: At the end of the
presentation, I was STILL not permitted to join!

I had to see the presentation a SECOND time along with
guests I invited to see it with me. Then, and only
then, would I be permitted to join.

I did not know enough about the company, products, or
compensation plan to screw things up! I had to resort
to, “I can’t tell You. It’s a secret.”

Before long, I was traveling the East Coast by
Greyhound Bus toting my blackboard and overnight bag to
reveal “the secret” to friends of friends of friends.

Not long after I joined, my sponsor quit. Later on his
sponsor, my other friend, quit.

But by then, my up-line leader had become a close
friend. (Rapport, again!)

Now, this exact method will not work today in 2013.

Shoot! For one thing, we have much better presentation
tools. In 1974 we did not even have whiteboards! (Back
then I used any available chair to prop up my
blackboard. I did not want to tote an easel on the
bus.)

In many ways, this story is similar to my current MLM
experience…

My sponsor and his sponsor quit, and my up-line leader
has become my best friend.

The biggest difference is we all met on-line and built
Rapport over the telephone.

Today we have built a Team on three continents –
without leaving the house, and without ever ASKING
anyone to join!

No buses. No chalkboards.

So, how do You build deep rapport with folks You meet
on the street or on-line?

THAT secret is revealed in Michael Dlouhy’s book,
“Success in Ten Steps,” and the skills are taught by
Mentoring For Free – to anyone who demands them at no
cost.

Ken Klemm – Florida, USA

P.S. When You don’t ASK, nobody tells You, “No.”

Your MLM Prospect Has An Employee Mindset

I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.

Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.

The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”

The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”

And the point this guy was making is, the most important word when you are talking to a prospect is “system.”

Let me repeat that. Heck, let me SCREAM that.

THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:

SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!

You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.

But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.

You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”

NO NO NO NO NO NO NO!

Most prospects need to use the Success In 10 Stepsebook by Michael Dlouhy to have success, but some won’t. Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.

That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.

System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.

Richard Dennis

The “Success In 10 Steps” Automated Follow-up Emails

Have you ever read the stories on the left column of the homepage of Mentoring For Free? There are some truly great stories there, about how people have benefitted from the “Success In 10 Steps” ebook by Michael Dlouhy and also from all the Mentoring For Free trainings.

Each person tells their own story and, of course, each story is different. And one thing all humans everywhere love is a good story.

So when someone downloads the ebook, they then get a series of follow-up emails. Each email gives a snippet from one of those stories featured on Mentoring For Free … with a link to read the full story. When somebody clicks on the link to read the full story, THAT identifies them as a very special prospect. And you get a notice in your Mentoring For Free Back Office that Joe Smith has done another action.

The more actions a person does, the hotter a prospect they are. Some people click on the “story” link in every email they get, to read someone else’s story. Those people are especially strong prospects for you.

This “Success In 10 Steps” lead generation system has worked well to bring in the real Warriors, those who are determined to succeed in network marketing, no matter how many failures they’ve had over the years. IMO, you won’t find a better system anywhere to generate EXACTLY the type of people who will build your business.

I appreciate you!

Richard Dennis
Big MLM Secrets

Best Michael Dlouhy Training! Targeted MLM Recruiting! Two, Two, Two Books In One!

When the right people read “Success In 10 Steps” by Michael Dlouhy, they get excited. The experiences and information in the ebook speak to their heart. They recognize themself in the description.

The result is, you wind up talking to a person who is probably exactly the person you want to work with, to help build their business … and yours. This book speaks to warriors, and they respond to it. Winning at network marketing is always a battle, so you need people who will never, never quit. You need warriors.

But “Success In 10 Steps” is more. It also trains your warriors in exactly the right way to build their business. What to do, what not to do. And best of all, nobody has to become a salesperson. Just listen to the person’s frustrations, and then point out the chapter of the book where they can get help.

If all you need to do is point, then truly, ANYONE can be successful using this ebook.

I appreciate you!

Richard Dennis
Big MLM Secrets

Another “Success In 10 Steps” Success Story

Stories are what make network marketing so much fun. I’ve been invited to be a guest speaker at our company Convention in a few weeks, and it will be easy. Over the years, I’ve written down the stories that have happened around me in this business. In my talk at Convention, I’ll be stringing together 25 of these stores, as quickly as I can get through them. They are good stories, and I believe those in the audience will be inspired.

In that spirit, here is a great story about “Success In 10 Steps” by Michael Dlouhy:

Jumpin’ Justin Draws Some Circles

Stories like this – and there are a ton of them now – help illustrate what makes “Success In 10 Steps” such an incredibly effective network marketing tool.

I appreciate you!

Richard Dennis
Big MLM Truths

Your Best MLM Business Prospects

When you look to find new business partners in a cold market, you should ONLY ever focus on people actively looking to make money from home. It is a waste of your time to pursue anybody who has not recently demonstrated that desire.

OK. Let’s divide “people who want to make money from home” into 2 categories:

Those who have experience in MLM.
Those who don’t.

For a lot of reasons, the “Success In 10 Steps” by Michael Dlouhy ebook is targeted to group #1. The book addresses their specific frustrations. This is a group you do not have to explain MLM to … they already understand the concept. (And sometimes, the idea of and the reason for seeking “residual income” isn’t that easy for people to get.)

You could come up with a lot of other reasons, but the bottom line is that group #1 is just a lot more targeted. And there are millions of names in that group. It’s just a matter of finding the ones who are looking NOW for the right opportunity, and offering them a free copy of your ebook.

So you want to target current network marketers with this ebook. You are NOT targeting

entrepreneurs
work-at-home moms
business executives
investors
coaches
home business people
etc., etc., etc.

Now … some of the MLMers you target will fall into one or more of these categories, and that is great. BUT you want to advertise to them ONLY if they have experience in MLM.

Why?

Because “Success In 10 Steps” is written for them. If they don’t already understand MLM, reading this ebook is a waste of their time and yours.

I know you must have a question about this. What is it? Please post a comment below.

I appreciate you!

Richard Dennis
Big MLM Secrets!