MLM duplication – Michael Dlouhy

Retention and Persistence

Retention

05-28-2013

It has been said by many leaders in this industry, “MLM is the Great Equalizer.”

Regardless of background, experience or education,
anyone will succeed if they JUST DON’T QUIT.

PERSIST in WHAT? Gathering new leads, introducing
products and opportunity, making phone calls, sending
emails, posting on blogs and social media, etc.?

Yes, but what did we mention last week that ALWAYS
comes first?…

RAPPORT comes first, second, third, fourth, and always
forever!

The biggest struggle I hear repeated by most leaders is
RETENTION – keeping their distributors and customers.

When do we STOP building Rapport? When a person finally
buys our product or joins our Team? When a distributer
sponsors their first person? When a distributor
achieves a leadership pin level?

I told You last week that my sponsor quit and his
sponsor quit. This happened with my first MLM back in
1974, and again with my current MLM.

So, why did I hang around when those whom I knew, liked
and trusted left? In both cases my up-line leader BUILT
know, like and trust with me – and NEVER STOPPED.

This also been said by many leaders, “The fortune is in
the follow-up.”

Is follow-up all about product and skills training? NO!
The main thing is Rapport, Rapport, RAPPORT!

Now, how do You Build Rapport? There are 3 simple
elements…

1. SMILE – mentally and physically forever and always.
This HABIT will lift Your sprit when it needs lifting –
just talk with someone.

2. SHUT UP & LISTEN – Yes, just STOP TALKING. Ask
questions, give positive feedback, be curious, probe
deeper.

3. PASSION – find out what someone really cares about
most. (“I’m just curious, what do You like to do in
Your free time – weekends, holidays and vacations?”)

These 3 make follow-up and Building Rapport so easy and
physically un-demanding – the other person does most of
the talking! Plus, at the end of the conversation, they
will tell You how much better THEY feel because of
talking with You! (And YOU feel better too, but that’s
a secret.)

Yes, answer any questions they may have – but focus
mainly on the RAPPORT.

So, why do people quit (other than Your failure to
build Rapport with them)?

A deficiency in one or more of these 3:

1. A clearly defined WHAT. Knowing everything about
What they want – the look, sound, feel, smell, taste,
etc. of it.

2. A strong, passionate WHY. The Chief Aim in life that
drives the Emotional Feelings about what they want.

3. An unshakable BELIEF. They must FEEL they deserve
what they want, are worthy of it, and are in the
process of achieving it.

You see, folks get distracted or discouraged by
focusing too much on the HOW – and want a new tool,
script, skill, technique, sponsor, product or
opportunity – but not enough focus on the 3 things that
matter.

Beating the same old drum here, SELF-TALK is the device
for building the Strength of the Three.

Build the Three, and the HOW will take care of itself –
even the mistakes are good.

It’s perfectly okay to take a “recovery” day or two
after an exhausting weekend, week, month, etc. – as
long as the “recovery” days don’t string along into a
new Habit of Procrastination.

Ken Klemm – Florida, USA

P.S. The grass is always greener on the other side of
the fence… until it’s time to mow.

The Secret Opportunity

05-21-2013

(This is an excerpt. Read the full article HERE.)

It is useful for us, as marketers, to realize our
prospects Decide to Act (buy our product or join our
team) based on EMOTION, not Logic.

Thus we can stop wasting our precious time trying to
CONVINCE folks with Live Presentations, Audios, Videos, PDFs and Websites full of facts, figures, charts and colorful graphics…

At least not until AFTER they have already Decided to
ACT.

In his recent Big Al Workshops, Tom Schreiter asks us
to place these four activities in their proper order:
Ice Breaker; Presentation; Close; Rapport.

Rapport (Know, Like and Trust) is ALWAYS first. Then
the Ice Breaker (introduction), followed by the Close
(decision), and the Presentation is ALWAYS last.

Huh? What? That’s not what they taught us in sales
training!

Let’s see if my sponsor followed this formula when I
joined my first MLM, back in 1974…

I was in college. My sponsor was my best friend, a
fraternity brother. (Rapport.)

One day he approached me extremely excited, “We’re all
gonna be rich!” (Ice Breaker.)

When I asked how he replied, “I can’t tell You. It’s a
secret.” (The Close – Curiosity. Dammit, I was IN! I
just wanted to know how we were going to do it. Being
in a fraternal order, I trusted the secret would be
revealed at the proper time.)

His sponsor, another close friend and frat brother,
reinforced this excitement and secret stuff. I was yet
unaware they were following a proven, duplicate-able
system.

By the time I saw the Plan (The Presentation), I was
BEGGING for it!

Now, here’s a piece of real GENIUS: At the end of the
presentation, I was STILL not permitted to join!

I had to see the presentation a SECOND time along with
guests I invited to see it with me. Then, and only
then, would I be permitted to join.

I did not know enough about the company, products, or
compensation plan to screw things up! I had to resort
to, “I can’t tell You. It’s a secret.”

Before long, I was traveling the East Coast by
Greyhound Bus toting my blackboard and overnight bag to
reveal “the secret” to friends of friends of friends.

Not long after I joined, my sponsor quit. Later on his
sponsor, my other friend, quit.

But by then, my up-line leader had become a close
friend. (Rapport, again!)

Now, this exact method will not work today in 2013.

Shoot! For one thing, we have much better presentation
tools. In 1974 we did not even have whiteboards! (Back
then I used any available chair to prop up my
blackboard. I did not want to tote an easel on the
bus.)

In many ways, this story is similar to my current MLM
experience…

My sponsor and his sponsor quit, and my up-line leader
has become my best friend.

The biggest difference is we all met on-line and built
Rapport over the telephone.

Today we have built a Team on three continents –
without leaving the house, and without ever ASKING
anyone to join!

No buses. No chalkboards.

So, how do You build deep rapport with folks You meet
on the street or on-line?

THAT secret is revealed in Michael Dlouhy’s book,
“Success in Ten Steps,” and the skills are taught by
Mentoring For Free – to anyone who demands them at no
cost.

Ken Klemm – Florida, USA

P.S. When You don’t ASK, nobody tells You, “No.”

The Questions Your Prospects Ask

It is key to make your network marketing business as duplicatable as possible. And the less you have to talk, the more duplicatable it gets. The ability to use the Success In 10 Steps ebook and just point to sections that answer certain questions or to sections that would be valuable to people makes your life a lot simpler.

The format of the ebook has been very successful. It’s had over 107,000 downloads in the past 4 years. A lot of people have used STS to generate leads and build an MLM business. It is set up to make it easy for people to do network marketing. You don’t have to be an expert at anything. You hardly even need to be able to answer any questions.

We know the 3 questions people most ask when they’re looking for a business:

1. Is this something I can do?
2. Can I make money at it?
3. Can you help me?

For them to answer question #1 positively, the business has to be really simple. And it’s important to show them that it’s going to be simple for them to give this system to the people they bring into the business.

They may not be thinking that far ahead. But as soon as you point out to them that they have to be able to give THEIR prospects a simple system or their business will not duplicate, they know that is true.

On page 10 of STS, Michael Dlouhy talks about the 100 MLM companies that he joined. It’s a good story that can answer several different questions.

Most of the people who download the STS ebook are people who have already been in network marketing, but who have struggled with the business. They’re looking for answers. They don’t know why they haven’t been successful. They know it’s not because somebody else is smarter than they are. They are frustrated.

So Michael joining 100 different MLM businesses to kind of get an idea of how the whole thing works resonates with them. It makes sense to do that. And it helps give your prospect some background that helps them see all the value they can possibly get from reading this ebook.

Page 10 is definitely one of the sections I would point out to prospects. Again, when you only need to point someone to a page in the book to answer their questions and gain credibility, it becomes obvious that this is a very easy business to do.

Richard Dennis
Success In 10 Steps

Will Michael Dlouhy’s System Work a Year From Now?

Everything changes. Who knows if the “Success In 10 Steps” prospect recruiting system will work a year from now?

But what I do know is … it worked 4 years ago, when we first offered it.

And 3 years ago.
And 2 years ago.
And last year.

And it sure works now.

Absolutely, things will change. Unfortunately, neither you nor I know for sure exactly WHAT will change. When you’re looking for a productive MLM lead generation system, your best bet is to look at what has worked well in the past, and decide what principles are important to you in a leads system.

Personally, I think a system that targets “frustrated MLMers” has a good chance to be eternal. Having been in this business for over 30 years, I can’t imagine a world where there aren’t a ton of frustrated MLMers looking for a solution to their problems. And trust me, that is one VERY hot market.

Plus, of course, it is the exact market targeted by “Success In 10 Steps.”

For sure, there are other network marketing principles that are eternal, that could be used as the basis for choosing a lead generation system. I’d love some help with my marketing … what network marketing principle or idea is the MOST real to you? Please leave a comment below.

Richard Dennis
Big MLM Secrets

“Success In 10 Steps”: Looking In The Mirror

I saw a painting years ago that really made me think. In the foreground, size of the painting, was the back of a man. Slightly smaller was a mirror, where you could see his front view. So he’s looking at himself in the mirror. And behind that front view in that mirror, you could see another mirror … with, of course, the back view. And in that mirror, you could see another mirror, and so forth. It was fascinating to figure out that painting.

Reminds me a lot of the “Success In 10 Steps” ebook by Michael Dlouhy. Joe reads about how the ebook has the answers to his MLM frustrations, and he downloads it. He reads it, and then Joe wants to talk to you about what he’s read. Sometimes, Joe just writes out his “WHY”, as suggested in book, and he emails it to you. That is always pretty amazing and indicates a very strong prospect.

And when you talk with Joe to answer his questions, you explain that the most effective way for Joe to do network marketing is to advertise the ebook in places where frustrated MLMers are likely to see the ad. They’ll be intrigued, they’ll download the ebook, and they’ll call Joe. Some will email him their “WHY.” And this is very real to Joe, because it’s just like looking in the mirror. He knows it works exactly as you just explained, because that is exactly what HE did!

In MLM, what you’ll value more than anything else is real duplication. That makes anything possible. And the “Success In 10 Steps” ebook gives you the best tool ever to get duplication, because the prospect you are talking to realizes they are looking in the mirror.

I appreciate you!

Richard Dennis
2 Fat Guys

The biggest struggle I hear repeated by most leaders is RETENTION – keeping their distributors and customers.

This also been said by many leaders, “The fortune is in the follow-up.”

The biggest struggle I hear repeated by most leaders is
RETENTION – keeping their distributors and customers.

This also been said by many leaders, “The fortune is in
the follow-up.”