Month: January 2009

Hannibal The Cannibal and Network Marketing

snake

I know we’ve all, at one time or another, experienced a snake or two in the upline. But where else, other than on page 20 of Success In 10 Stepsby Michael Dlouhy, will you ever see Hannibal The Cannibal connected to network marketing?

The purpose of any headline or subhead is to force the reader to keep reading … to ensure that they cannot put your piece down. And that’s how we get to the section, “Hannibal Lechter Missed His Calling.”

So if you want to keep people reading, you have to get their attention. Hannibal Lechter got a lot of attention in Silence of the Lambs because he had his friends for dinner … along with a nice chablis.

It’s pretty difficult for any onlooker not to at least take a glance at THAT train wreck!

I don’t recall exactly how I got there, but I was thinking, “I want subheads that will be riveting, that will be almost impossible to just gloss over without going to look and see exactly what it’s all about.”

So I thought of some names to insert … and I hit on Hannibal Lechter. How could anyone see the name “Hannibal Lechter” in this book and not feel forced to see how on earth Hannibal the Cannibal has anything to do with network marketing?”

So there was no rhyme or reason other than putting in a name that would rivet attention. And that’s why “Hannibal Lechter missed his calling” is one of the subheads in Success In 10 Steps.

I do not know how effective that subhead has been, but the book has certainly worked well, so I’ll assume Hannibal has done his job.

And I know for sure that YOU can creatively invoke Hannibal Lechter when you talk with a prospect. I guarantee you that nobody they’ve ever talked to before has connected Hannibal with network marketing. You will definitely create an unforgettable impression.

Richard Dennis

Your MLM Prospect Has An Employee Mindset

I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.

Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.

The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”

The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”

And the point this guy was making is, the most important word when you are talking to a prospect is “system.”

Let me repeat that. Heck, let me SCREAM that.

THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:

SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!

You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.

But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.

You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”

NO NO NO NO NO NO NO!

Most prospects need to use the Success In 10 Stepsebook by Michael Dlouhy to have success, but some won’t.  Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.

That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.

System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.

Richard Dennis