Month: August 2008

How About Some WD-40 On Your Steak?

Has anybody ever fooled you with a novelty T-bone steak? It looks exactly like the real deal. You’re ready to dig in. But something here isn’t exactly right …

Oh, yeah – it’s plastic.

It seems like a lot of people use that plastic steak as a model for the relationships they build in order to sell their products. They are looking at this very short-term. They think what’s important is the immediate sale.

But the fact is, what’s important is the long-term relationship. What will help you achieve your dreams is building strong relationships with people who have similar dreams. Plastic relationships will not do that.

The “Success In 10 Steps” ebook gets right to the heart of living, breathing relationships. It’s a tool you can use to help people be successful, where before they only experienced failure. That change of direction will mean the world to them, and that is why this ebook is such a powerful tool in building your network marketing business.

I appreciate you!

Richard Dennis
Big MLM Truths

The Story Behind The Cover of “Success In 10 Steps”

When we were putting the ebook together, Michael Dlouhy & I had quite a bit of discussion about what the cover would be. I had seen many dozens of successful ebooks, and I had an idea of the general look for the cover … but not specific.

Then Michael emailed me the photo. It’s Michael in his trademark Hawaiian shirt, his arm around Linda, the 2 of them sitting oceanside on the Gulf of Mexico as the sun goes down. Inserted in the lower left-hand corner is another photo of the 2 of them walking down the beach, and you can see their footsteps in the sand.

I saw it and thought, “Holy mackeral! I have NEVER seen any ebook with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was the one we wanted.

And now, 4 years later, I can’t tell you how many times I’ve mentioned “Success In 10 Steps” to a prospect who says, “Gosh. I have so many ebooks. I don’t remember that one.” And so I say, “Well, it’s got the guy & his wife sitting in front of the ocean at sunset.” And the prospect says (every time), “Oh, THAT one. Sure I remember THAT one.”

The cover of “Success In 10 Steps” is one of the bits of magic that makes the book so powerful.

I appreciate you!

Richard Dennis
Big MLM Truths

You’ll Never Get Rich Selling An MLM Opportunity

In today’s market, you cannot build a long-term successful MLM business by selling the opportunity. Even if you are a superstar salesperson, the fact is … over 90% of everyone else is not. They hate sales. And they will not be able to sell the opportunity, no matter how much sales training and “RAH! RAH!” courses you may give them. so they will disappear.

“Success In 10 Steps” solves that problem. When you advertise the ebook, your target “frustrated MLMers” market will download it. Many will see themselves and their own story in the book, and they will want to talk about it.

It’s easy to build relationships with the people who identify with this book. No selling necessary. As you build relationships, you build your network. Bring value into their lives, and some of them will want to work with you. Then just tell them their options & let them decide.

No sales necessary.

I appreciate you!

Richard Dennis
850-997-1241

Will Michael Dlouhy’s System Work a Year From Now?

Everything changes. Who knows if the “Success In 10 Steps” prospect recruiting system will work a year from now?

But what I do know is … it worked 4 years ago, when we first offered it.

  • And 3 years ago.
  • And 2 years ago.
  • And last year.

And it sure works now.

Absolutely, things will change. Unfortunately, neither you nor I know for sure exactly WHAT will change. When you’re looking for a productive MLM lead generation system, your best bet is to look at what has worked well in the past, and decide what principles are important to you in a leads system.

Personally, I think a system that targets “frustrated MLMers” has a good chance to be eternal. Having been in this business for over 30 years, I can’t imagine a world where there aren’t a ton of frustrated MLMers looking for a solution to their problems. And trust me, that is one VERY hot market.

Plus, of course, it is the exact market targeted by “Success In 10 Steps.”

For sure, there are other network marketing principles that are eternal, that could be used as the basis for choosing a lead generation system. I’d love some help with my marketing … what network marketing principle or idea is the MOST real to you? Please leave a comment below.

Richard Dennis
Big MLM Secrets

Your REAL MLM Goal

My 8th grade science teacher, Mr. Mohr, used to tell me – often – “You put the accent on the wrong syl-LAH!-ble.” I did that a lot in science. It wasn’t my favorite subject.

But network marketers also often put the accent on the wrong syl-LAH!-ble. Let’s be brutally honest. Your purpose in MLM is to make money. Your purpose is NOT:

  • to save the world
  • to sell the best product on the planet
  • to bring peace and love to all of mankind

These thoughts only get in the way of your real goal. For your MLM business to survive, you must make a profit. To make a profit, you must have a steady stream of targeted leads. The bottom line for your network marketing success is, THAT matters more than anything else.

If you can generate strong, targeted MLM leads for you and your team, you have a real chance at success. If not, you have no shot.

I’d love to hear the results YOU have had with “Success In 10 Steps”, or with any other MLM leads system. Please leave a comment on this post.

I appreciate you!

Richard Dennis
Big MLM Lies

Really Good MLM Leads – What’s Wrong With Friends & Family?

OK. Good question. Here’s the thing.

Like any other business, over 90% of everybody fails. You and your friends & family are no different. And when your friends & family fail, WHO are they going to blame?

(You should now have your hand raised.)

Once you have your business working and cranking out leads and paychecks, THEN I am 100% in favor of talking to friends & family. In fact, you won’t have to call them – they will hear the good news, and they will call you. They will want you to tell them how you did it. And then you can teach them exactly how you used “Success In 10 Steps” by Michael Dlouhy to find the strongest leads in the business to build your network marketing income.

So don’t join the NFL (No Friends Left) club. You can use “Success In 10 Steps” and get good training and get good at building your business. Make your mistakes with the people you don’t know. THEN turn around and pick up your friends & family.

That will result in a much happier Thanksgiving dinner family gathering, I can assure you.

I appreciate you!

Richard Dennis
Big MLM Secrets

How To Generate Leads for Your MLM Business

When I was a kid, I just LOVED “Paint By Numbers” kits. You know the ones … a beautiful picture on the front of the box. Inside, you have 3 or 4 brushes, maybe 20 different little paint jars, and a board with numbers all over it – each number corresponding to one of the paint jars.

Then you just paint by numbers. I loved this “toy” because I was sure as heck no artist. Yet, following this formula, I could create a pretty nice painting. It was almost like I knew what I was doing.

Maybe that’s why I like marketing so much. In marketing, you track your ads and your results – your numbers. Then you try something else, and track your numbers again. Then you compare your numbers, and keep doing what works better.

Here are some recent numbers I think are pretty astonishing. My group is part of a pretty good-size network marketing company. Our team uses the “Success In 10 Steps” ebook by Michael Dlouhy to find prospects, and others in the company use other means.

Our team brought in 62% of the company’s new business for the month of April.
… 82% of the company’s new business for May.
… 85% of the company’s new business for June.

Look. “Success In 10 Steps” is generic. No companies or products are mentioned. No affiliate links are included. The point of the ebook is to find the Warriors in MLM, and to help you connect with them. This is a very effective system. I strongly recommend you download the ebook and see for yourself.

Richard Dennis
Big MLM Truths