Michael Dlouhy pays attention.
Back in 2004, when we first came out with the “Success In 10 Steps” ebook, there was a very effective national ad running. I forget what the company was, but the ad said, “It’s NOT your fault!”
I think most of us tend to blame ourselves for failure. In MLM, many people just don’t realize that from the moment they signed up, their only real option was failure … because many network marketing companies are not designed for average people to succeed.
“Success In 10 Steps” targets people who are frustrated by their MLM failures. And then Michael Dlouhy would tell them, “It’s NOT your fault!” When they heard those words, it was like Michael opened a big pressure valve and the steam just quickly, harmlessly blew off.
When you can show a person how they got into a position where they could not possibly have been successful, that giant weight lifts off them. They realize, “Hey! It really wasn’t my fault!” And now, they are free to work with you and pursue MLM success with a much greater knowledge of what it takes to achieve that success … and with the understanding of how to evaluate one network marketing opportunity against another, to choose the one where they have a real chance to achieve their dreams.
THAT can make all the difference in the world to them … and to your business-building results.
I appreciate you!
Richard Dennis
“Success In 10 Steps”
If you’re a leader, you WILL blame yourself for your lack of success. Leaders are accountable. But when you find out you’ve been playing a game that actually has different rules than the ones your MLM company taught you, you begin to realize why you’re lack of success really wasn’t your fault. Now, that’s a relief!
Theresa,
Yeah, that accountability is a real pain sometimes. Leaders KNOW results are up to them. And getting results can be tough if your company has put you on an un-level playing field. So … recognizing the differences in the playing field is part of the game, part of the accountability.
MLM is a lifetime learning process.
Richard