The Story Behind The Cover of “Success In 10 Steps”
When we were putting the ebook together, Michael Dlouhy & I had quite a bit of discussion about what the cover would be. I had seen many dozens of successful ebooks, and I had an idea of the general look for the cover … but not specific.
Then Michael emailed me the photo. It’s Michael in his trademark Hawaiian shirt, his arm around Linda, the 2 of them sitting oceanside on the Gulf of Mexico as the sun goes down. Inserted in the lower left-hand corner is another photo of the 2 of them walking down the beach, and you can see their footsteps in the sand.
I saw it and thought, “Holy mackeral! I have NEVER seen any ebook with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was the one we wanted.
And now, 4 years later, I can’t tell you how many times I’ve mentioned “Success In 10 Steps” to a prospect who says, “Gosh. I have so many ebooks. I don’t remember that one.” And so I say, “Well, it’s got the guy & his wife sitting in front of the ocean at sunset.” And the prospect says (every time), “Oh, THAT one. Sure I remember THAT one.”
The cover of “Success In 10 Steps” is one of the bits of magic that makes the book so powerful.
I appreciate you!
Richard Dennis
Big MLM Truths
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Best MLM Secrets - Release The Pressure Valve
Michael Dlouhy pays attention.
Back in 2004, when we first came out with the “Success In 10 Steps” ebook, there was a very effective national ad running. I forget what the company was, but the ad said, “It’s NOT your fault!”
I think most of us tend to blame ourselves for failure. In MLM, many people just don’t realize that from the moment they signed up, their only real option was failure … because many network marketing companies are not designed for average people to succeed.
“Success In 10 Steps” targets people who are frustrated by their MLM failures. And then Michael Dlouhy would tell them, “It’s NOT your fault!” When they heard those words, it was like Michael opened a big pressure valve and the steam just quickly, harmlessly blew off.
When you can show a person how they got into a position where they could not possibly have been successful, that giant weight lifts off them. They realize, “Hey! It really wasn’t my fault!” And now, they are free to work with you and pursue MLM success with a much greater knowledge of what it takes to achieve that success … and with the understanding of how to evaluate one network marketing opportunity against another, to choose the one where they have a real chance to achieve their dreams.
THAT can make all the difference in the world to them … and to your business-building results.
I appreciate you!
Richard Dennis
“Success In 10 Steps”
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