If that “heavy hitter guru” you’re talking to looks at all like this buckaroo, you may want to re-think the opportunity.

At the end the first chapter of Success In 10 Steps, you’ll read the story of Michael Dlouhy going to the lady’s ranch in Texas. She invited a number of MLM leaders to her ranch to talk about her new MLM company and get feedback from people on her ideas. She wanted their advice.

What happened was, virtually all of them saw an opportunity to benefit themselves. It became about them, not her. Certainly, again, greed & ego reared their ugly heads.

One of the beautiful features of network marketing is a commission structure designed to reward people who help others become successful. That is terrific. However … in MLM, as in any other business, a lot of people will put a lot more focus on their own personal gain than they do in yours. And there’s nothing particularly wrong with that. It’s pretty much human nature to do what is in your own self-interest. That’s how life works.

However … when you are willing to damage someone else in order to satisfy your own greed, that is a totally different story. Ethical people will not do that. It’s important for your success that you choose people in your life who scrupulously avoid hurting others in their dealings.

And this story Michael tells about his Texas visit features a bunch of people who were not THAT scrupulous group of people. It’s a very worthwhile point to make with your prospects, again and again and again. It resonates with them.

Richard Dennis

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I did a conference call a couple days ago which, in my opinion, is very important to your success in MLM. This call is not about any product or service or company. This call is about YOU.

You really need to listen to it:

How To Get What You Want By Being Who You Are

Also, thanks to Roxanne Green for finding this article, which helps to expand the scope of the podcast above:

A Good MLM Blog Tip

Take care,

Richard Dennis

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Richard Dennis

A lot of what determines success or failure is NOT the obvious stuff that you see and are concerned with.

Studies have shown that whether you’re talking to someone on the phone, or in person, their impression of you & what you say is based ONLY ABOUT 8% on the words you use!!

The other 92% is your body language and the sound & qualities of your voice. I’m sure it’s easy for you to understand that if you sound uncertain, no one is going to follow you. To be successful, you must sound and look like you know exactly what you are doing.

That is one of the reasons that this blog is so useful to you. The more time you spend learning about the intricacies of Success In 10 Steps, the more certainty you will have when you talk to a prospect. And as you study & gain the ability to direct them to a specific page that answers their question, you look to them like someone who really knows what they are doing.

And when they see you that way, it’s a big key to their desire to work with you.

This is something you just cannot afford to shortcut. So open a new text file. Read Success In 10 Steps again, and take notes by chapter. Write down what strikes you as really memorable, really useful, and note the page it’s on. Talk about it out loud. Tell what you really like. Again, write down your notes.

The better you get at this, the more confident you will sound when you speak with a prospect. When they can hear in your voice that you are certain you know what you’re talking about, you are in good shape.

Richard Dennis

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Richard Dennis

It’s worth your time to take a look at the section on “Marketing Insanity” on page 17 of the Success In 10 Steps ebook by Michael Dlouhy. I was talking with a husband-and-wife on a 3-way call the other day. They’re in a company selling water filters. Their basic product is a $4,000 sale.

And they tell me, “But you can buy it over time!”

Boy! Hope springs eternal in network marketers, doesn’t it? They KNOW they can make this thing work. “Heck, they can buy it over time. This’ll work.”

So here’s the deal, which is what I told them:

“FOUR THOUSAND DOLLARS?!!!!!!!”

Are you kidding me? You HAVE to be a salesperson. You HAVE to be a salesperson to do that. A $4,000 product is a sales business. They can call it network marketing if they want, but let me ask you a question:

Does your new rep go on autoship for $4,000 a month?

I didn’t think so.

Here’s what I told them:

“Success In 10 Steps is a great tool, but it won’t work for you. You can’t use this ebook to find people who’ll spend $4K. Our system is perfect to build a relationship business, but that’s not what you have … you have a SALES business. You need to run ads to find salespeople.”

Again, it’s a $4,000 product. And THEY bought it, because it’s something they really believe in and they wanted. But they are the exception. You need REALLY targeted leads to sell that product. You sure as heck aren’t going to buy MLM leads and sell any $4,000 water filters. There’s no way you can recruit those people, because they won’t buy the product.

There was a time when it was pretty standard in MLM to advertise for salespeople, but not so much anymore. Traditionally, salespeople haven’t done that well in network marketing, for a lot of reasons. Most of all, salespeople can’t train anyone to do what they do, and so what they do is not duplicatable.

What you want in network marketing is a lot of people, with each one doing a little bit. That is the model that works. You can build a big business with that model.

The standard for MLM has always been lotions and potions and vitamins. Outstanding nutritionals & personal care products that get raved about and used up and bought over and over. That is the type of product that creates residual income.

And I would go so far as to say that any product that doesn’t create residual income - people on autoship who buy automatically every month - is NOT an MLM product.

Feel free to argue if you want. But the #1 reason for doing MLM is to create an income that goes on whether you are working or not. And that ONLY happens with people on autoship.

It’s simple. No autoship = No network marketing.

That water filter customer never goes on autoship. So not only is there NO residual income, but you also must be a pretty good salesperson to sell a $4,000 product.

I’m not a salesperson. I cannot do it. Almost everybody out there cannot do it. Can you work and work and work and find someone who can?

Sure. That business has been going for awhile. Here and there, they find a salesperson. But man, what a tough way to build a business.

So it’s really helpful to know where this stuff is in the ebook because when that topic comes up - and it will - you need to be able to direct people to the source that explains their situation. That’s way better than you trying to do it yourself.

That is what I think.

Richard Dennis

PS - I would LOVE to hear your comments on this one …

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Richard

Michael & I created “Success In 10 Steps” by Michael Dlouhy in 2004. We had certain goals in mind in writing the ebook … which have been far exceeded. STS, as we lovingly call it, has become a network marketing legend.

I first found MLM in 1976. I’ve heard a ton of talk about “duplication” over the years. That means, you figure out a way that works to build your business, and you train a lot of others to do the exact same thing. Unfortunately, there’s very little actual duplication in network marketing.

But “Success In 10 Steps” changes all that, and that is its greatest achievement. When you advertise this ebook, you target your absolute best leads (current frustrated MLMers). And just by their very act of downloading and reading your ebook, you have demonstrated to them that your system works. It’s truly magical.

In these pages, you’ll learn a lot of useful tips & techniques from many people who’ve built successful businesses with “Success In 10 Steps”. If you dream of building a huge, profitable MLM business, I think you’ll find this information very useful.

Richard Dennis

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It may sound strange, but it’s very, very difficult to find actual, honest-to-goodness duplication in network marketing. Most of the time, duplication goes exactly 1 level down. Why? Because the system being used is not duplicatable. People think it will be, but the proof is in the pudding. Usually, it just does not work.

Using the “Success In 10 Steps” ebook by Michael Dlouhy in our team, Michael sponsored Don. Don sponsored Paula. Paula sponsored Judi. Judi sponsored Sarah. Sarah sponsored Marilyn. They all sponsored a lot of other people too, using the ebook, but you should focus on THIS amazing leg for 1 important reason: they all made Diamond, a very high achievement (and well-rewarded and recognized) level in our company!

I’ve been in a lot of MLM companies over the years. I started in 1976. My buddy Michael Dlouhy started a couple years later, so we have a lot of experience between us. And yet, neither of us has ever seen duplication anything like this.

If you truly want to build a successful MLM business with ANY company, I feel pretty safe in saying you won’t find a better system to use. And that probably includes the rest of your life after today, too. Considering past performance of other systems, I doubt anybody will ever come up with a better system.

Most people who start in network marketing do not have a system that duplicates. Chances of success in that situation are pretty close to zero. “Success In 10 Steps” can make all the difference in your mlm future.

I appreciate you!

Richard Dennis
Big MLM Lies

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Did you know there’s no saltwater in saltwater taffy?

Taffy has actually been around for nearly 1000 years, which is pretty amazing. In Atlantic City, back in the 1880s, a lot of shops sprang up when they first put up the boardwalk. One guy sold several things in his shop, including taffy.

One day, the ocean arrived and inundated his shop. After the water receded, he surveyed the damage. Lots of stuff was ruined. But the taffy tasted fine. In a moment of marketing genius, he decided to call it “saltwater taffy.”

A lot of great marketing can happen by accident. The “Success In 10 Steps” ebook by Michael Dlouhy, so popular to so many MLMers now, was originally titled “The 10 Biggest MLM Marketing Mistakes and How You Can Avoid Them.”

Many of the ideas were the same as in the final book, but the big focus was different. As Michael & I talked about the book, I realized that the focus really needed to change. The 10 biggest MLM marketing mistakes was a good idea, but not for THIS book. So the title became “Success In 10 Steps.”

Aren’t you glad? That other much longer title would be much more of a challenge to get into your ads.

I appreciate you!

Richard Dennis
1-850-997-1241 Call anytime.

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I saw a painting years ago that really made me think. In the foreground, size of the painting, was the back of a man. Slightly smaller was a mirror, where you could see his front view. So he’s looking at himself in the mirror. And behind that front view in that mirror, you could see another mirror … with, of course, the back view. And in that mirror, you could see another mirror, and so forth. It was fascinating to figure out that painting.

Reminds me a lot of the “Success In 10 Steps” ebook by Michael Dlouhy. Joe reads about how the ebook has the answers to his MLM frustrations, and he downloads it. He reads it, and then Joe wants to talk to you about what he’s read. Sometimes, Joe just writes out his “WHY”, as suggested in book, and he emails it to you. That is always pretty amazing and indicates a very strong prospect.

And when you talk with Joe to answer his questions, you explain that the most effective way for Joe to do network marketing is to advertise the ebook in places where frustrated MLMers are likely to see the ad. They’ll be intrigued, they’ll download the ebook, and they’ll call Joe. Some will email him their “WHY.” And this is very real to Joe, because it’s just like looking in the mirror. He knows it works exactly as you just explained, because that is exactly what HE did!

In MLM, what you’ll value more than anything else is real duplication. That makes anything possible. And the “Success In 10 Steps” ebook gives you the best tool ever to get duplication, because the prospect you are talking to realizes they are looking in the mirror.

I appreciate you!

Richard Dennis
2 Fat Guys

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The timeless MLM ebook “Success In 10 Steps” by my business partner & friend Michael Dlouhy has been out nearly 4 years now, and it has changed thousands of lives.

The book has had over 100,000 downloads. The information is based on relationship principles and marketing principles, so it will always be true. But the REAL success of “Success In 10 Steps” is that hundreds of network marketers are now using the ebook itself to generate a constant stream of leads and build themselves a profitable network marketing business. That is what we’ll talk about in this blog.

Success In 10 Steps FREE download

Download it. Read it. Michael Dlouhy & I will work with you, your team, and your recruits to make “Success In 10 Steps” the foundation of an effective network marketing lead generation system to grow your business and income bigger every week.

I appreciate you!

Richard Dennis
Partner, MentoringForFree.com

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