You’ll Never Get Rich Selling An MLM Opportunity

In today’s market, you cannot build a long-term successful MLM business by selling the opportunity. Even if you are a superstar salesperson, the fact is … over 90% of everyone else is not. They hate sales. And they will not be able to sell the opportunity, no matter how much sales training and “RAH! RAH!” courses you may give them. so they will disappear.

“Success In 10 Steps” solves that problem. When you advertise the ebook, your target “frustrated MLMers” market will download it. Many will see themselves and their own story in the book, and they will want to talk about it.

It’s easy to build relationships with the people who identify with this book. No selling necessary. As you build relationships, you build your network. Bring value into their lives, and some of them will want to work with you. Then just tell them their options & let them decide.

No sales necessary.

I appreciate you!

Richard Dennis
850-997-1241

Will Michael Dlouhy’s System Work a Year From Now?

Everything changes. Who knows if the “Success In 10 Steps” prospect recruiting system will work a year from now?

But what I do know is … it worked 4 years ago, when we first offered it.

  • And 3 years ago.
  • And 2 years ago.
  • And last year.

And it sure works now.

Absolutely, things will change. Unfortunately, neither you nor I know for sure exactly WHAT will change. When you’re looking for a productive MLM lead generation system, your best bet is to look at what has worked well in the past, and decide what principles are important to you in a leads system.

Personally, I think a system that targets “frustrated MLMers” has a good chance to be eternal. Having been in this business for over 30 years, I can’t imagine a world where there aren’t a ton of frustrated MLMers looking for a solution to their problems. And trust me, that is one VERY hot market.

Plus, of course, it is the exact market targeted by “Success In 10 Steps.

For sure, there are other network marketing principles that are eternal, that could be used as the basis for choosing a lead generation system. I’d love some help with my marketing … what network marketing principle or idea is the MOST real to you? Please leave a comment below.

Richard Dennis
Big MLM Secrets

Your REAL MLM Goal

My 8th grade science teacher, Mr. Mohr, used to tell me – often – “You put the accent on the wrong syl-LAH!-ble.” I did that a lot in science. It wasn’t my favorite subject.

But network marketers also often put the accent on the wrong syl-LAH!-ble. Let’s be brutally honest. Your purpose in MLM is to make money. Your purpose is NOT:

  • to save the world
  • to sell the best product on the planet
  • to bring peace and love to all of mankind

These thoughts only get in the way of your real goal. For your MLM business to survive, you must make a profit. To make a profit, you must have a steady stream of targeted leads. The bottom line for your network marketing success is, THAT matters more than anything else.

If you can generate strong, targeted MLM leads for you and your team, you have a real chance at success. If not, you have no shot.

I’d love to hear the results YOU have had with “Success In 10 Steps”, or with any other MLM leads system. Please leave a comment on this post.

I appreciate you!

Richard Dennis
Big MLM Lies

How To Generate Leads for Your MLM Business

When I was a kid, I just LOVED “Paint By Numbers” kits. You know the ones … a beautiful picture on the front of the box. Inside, you have 3 or 4 brushes, maybe 20 different little paint jars, and a board with numbers all over it – each number corresponding to one of the paint jars.

Then you just paint by numbers. I loved this “toy” because I was sure as heck no artist. Yet, following this formula, I could create a pretty nice painting. It was almost like I knew what I was doing.

Maybe that’s why I like marketing so much. In marketing, you track your ads and your results – your numbers. Then you try something else, and track your numbers again. Then you compare your numbers, and keep doing what works better.

Here are some recent numbers I think are pretty astonishing. My group is part of a pretty good-size network marketing company. Our team uses the “Success In 10 Steps” ebook by Michael Dlouhy to find prospects, and others in the company use other means.

Our team brought in 62% of the company’s new business for the month of April.
… 82% of the company’s new business for May.
… 85% of the company’s new business for June.

Look. “Success In 10 Steps” is generic. No companies or products are mentioned. No affiliate links are included. The point of the ebook is to find the Warriors in MLM, and to help you connect with them. This is a very effective system. I strongly recommend you download the ebook and see for yourself.

Richard Dennis
Big MLM Truths

Best MLM Secrets – Release The Pressure Valve

Michael Dlouhy pays attention.

Back in 2004, when we first came out with the “Success In 10 Steps” ebook, there was a very effective national ad running. I forget what the company was, but the ad said, “It’s NOT your fault!”

I think most of us tend to blame ourselves for failure. In MLM, many people just don’t realize that from the moment they signed up, their only real option was failure … because many network marketing companies are not designed for average people to succeed.

“Success In 10 Steps” targets people who are frustrated by their MLM failures. And then Michael Dlouhy would tell them, “It’s NOT your fault!” When they heard those words, it was like Michael opened a big pressure valve and the steam just quickly, harmlessly blew off.

When you can show a person how they got into a position where they could not possibly have been successful, that giant weight lifts off them. They realize, “Hey! It really wasn’t my fault!” And now, they are free to work with you and pursue MLM success with a much greater knowledge of what it takes to achieve that success … and with the understanding of how to evaluate one network marketing opportunity against another, to choose the one where they have a real chance to achieve their dreams.

THAT can make all the difference in the world to them … and to your business-building results.

I appreciate you!

Richard Dennis
“Success In 10 Steps”

The “Success In 10 Steps” Automated Follow-up Emails

Have you ever read the stories on the left column of the homepage of Mentoring For Free? There are some truly great stories there, about how people have benefitted from the “Success In 10 Steps” ebook by Michael Dlouhy and also from all the Mentoring For Free trainings.

Each person tells their own story and, of course, each story is different. And one thing all humans everywhere love is a good story.

So when someone downloads the ebook, they then get a series of follow-up emails. Each email gives a snippet from one of those stories featured on Mentoring For Free … with a link to read the full story. When somebody clicks on the link to read the full story, THAT identifies them as a very special prospect. And you get a notice in your Mentoring For Free Back Office that Joe Smith has done another action.

The more actions a person does, the hotter a prospect they are. Some people click on the “story” link in every email they get, to read someone else’s story. Those people are especially strong prospects for you.

This “Success In 10 Steps” lead generation system has worked well to bring in the real Warriors, those who are determined to succeed in network marketing, no matter how many failures they’ve had over the years. IMO, you won’t find a better system anywhere to generate EXACTLY the type of people who will build your business.

I appreciate you!

Richard Dennis
Big MLM Secrets

Best Michael Dlouhy Training! Targeted MLM Recruiting! Two, Two, Two Books In One!

When the right people read “Success In 10 Steps” by Michael Dlouhy, they get excited. The experiences and information in the ebook speak to their heart. They recognize themself in the description.

The result is, you wind up talking to a person who is probably exactly the person you want to work with, to help build their business … and yours. This book speaks to warriors, and they respond to it. Winning at network marketing is always a battle, so you need people who will never, never quit. You need warriors.

But “Success In 10 Steps” is more. It also trains your warriors in exactly the right way to build their business. What to do, what not to do. And best of all, nobody has to become a salesperson. Just listen to the person’s frustrations, and then point out the chapter of the book where they can get help.

If all you need to do is point, then truly, ANYONE can be successful using this ebook.

I appreciate you!

Richard Dennis
Big MLM Secrets

Another “Success In 10 Steps” Success Story

Stories are what make network marketing so much fun. I’ve been invited to be a guest speaker at our company Convention in a few weeks, and it will be easy. Over the years, I’ve written down the stories that have happened around me in this business. In my talk at Convention, I’ll be stringing together 25 of these stores, as quickly as I can get through them. They are good stories, and I believe those in the audience will be inspired.

In that spirit, here is a great story about “Success In 10 Steps” by Michael Dlouhy:

Jumpin’ Justin Draws Some Circles

Stories like this – and there are a ton of them now – help illustrate what makes “Success In 10 Steps” such an incredibly effective network marketing tool.

I appreciate you!

Richard Dennis
Big MLM Truths

How To Create The Best MLM Ads

Back in October of 1990, I spent a week working for copywriting legend Gary Halbert, writing sales pieces for his clients who attended his $7,500 “Seminar by the Sea” in Key West, FL. It was probably the most incredibly mentally stimulating week of my life.

It was also the most incredibly embarrassing week of my life. But if you want to know more about that, you’ll need to read “Shortheads.”

Shortheads is the tool I used to create the Table of Contents for “Success In 10 Steps” by Michael Dlouhy. I used Shortheads to create the title “Dead Doctors Don’t Lie”, which became far-and-away the single most effective promotion in MLM history (over one-quarter BILLION audiotapes sold).

I created this tool 18 years ago, and I still use it today anytime I’m working on a project that needs a headline, title, subheads, impact sentences, etc. It’s what copywriters call a swipe file, and it is really good.

Anyway, I offer it to you at no charge. Chances are, you’ll download it and look it over and then it’ll sit on your hard drive, never used. (Do I know you or what?)

Shortheads

Fact is, this file could make you a lot of money. I encourage you to download it and use it whenever you are writing anything you want to work.

I appreciate you!

Richard Dennis
Success In 10 Steps

How To Write Effective Ads To Generate MLM Leads

Take a look at the index for the “Success In 10 Steps” ebook by Michael Dlouhy. You will see 93 – count ’em! – 93 bullets under the 10 chapter headings.

The purpose of every one of these bullets is to give you an idea for the first sentence of a classified ad designed to get the reader to download the ebook. Every single bullet has some element in it that might arouse a prospect’s curiousity – and YOU have the ability to make these bullets even more effective.

When you advertise your ebook to get leads, go over the Index. Read all the bullet points and see if one or two really grab your attention. Jot down a short list of keywords – e.g., leads, prospects, extra income, money from home, etc. – and read down the list of Index bullets.

What NEW ideas do you come up with for headlines or classified ads? What nugget can you get out there that would really get someone’s attention and draw them in?

I’ve never seen any other book or ebook in network marketing written like this … to include all these possible ad wording ideas for you. You are certainly free to come up with your own ads. But as you play around with the “Success In 10 Steps” index, you might discover a real winner that rivets people’s attention and gets you the ebook downloads you want.

I appreciate you!

Richard Dennis
Big MLM Truths