It is key to make your network marketing business as duplicatable as possible. And the less you have to talk, the more duplicatable it gets. The ability to use the Success In 10 Steps ebook and just point to sections that answer certain questions or to sections that would be valuable to people makes your life a lot simpler.
The format of the ebook has been very successful. It’s had over 107,000 downloads in the past 4 years. A lot of people have used STS to generate leads and build an MLM business. It is set up to make it easy for people to do network marketing. You don’t have to be an expert at anything. You hardly even need to be able to answer any questions.
We know the 3 questions people most ask when they’re looking for a business:
1. Is this something I can do?
2. Can I make money at it?
3. Can you help me?
For them to answer question #1 positively, the business has to be really simple. And it’s important to show them that it’s going to be simple for them to give this system to the people they bring into the business.
They may not be thinking that far ahead. But as soon as you point out to them that they have to be able to give THEIR prospects a simple system or their business will not duplicate, they know that is true.
On page 10 of STS, Michael Dlouhy talks about the 100 MLM companies that he joined. It’s a good story that can answer several different questions.
Most of the people who download the STS ebook are people who have already been in network marketing, but who have struggled with the business. They’re looking for answers. They don’t know why they haven’t been successful. They know it’s not because somebody else is smarter than they are. They are frustrated.
So Michael joining 100 different MLM businesses to kind of get an idea of how the whole thing works resonates with them. It makes sense to do that. And it helps give your prospect some background that helps them see all the value they can possibly get from reading this ebook.
Page 10 is definitely one of the sections I would point out to prospects. Again, when you only need to point someone to a page in the book to answer their questions and gain credibility, it becomes obvious that this is a very easy business to do.
Richard Dennis
Success In 10 Steps