When we were putting the ebook together, Michael Dlouhy & I had quite a bit of discussion about what the cover would be. I had seen many dozens of successful ebooks, and I had an idea of the general look for the cover … but not specific.
Then Michael emailed me the photo. It’s Michael in his trademark Hawaiian shirt, his arm around Linda, the 2 of them sitting oceanside on the Gulf of Mexico as the sun goes down. Inserted in the lower left-hand corner is another photo of the 2 of them walking down the beach, and you can see their footsteps in the sand.
I saw it and thought, “Holy mackeral! I have NEVER seen any ebook with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was the one we wanted.
And now, 4 years later, I can’t tell you how many times I’ve mentioned “Success In 10 Steps” to a prospect who says, “Gosh. I have so many ebooks. I don’t remember that one.” And so I say, “Well, it’s got the guy & his wife sitting in front of the ocean at sunset.” And the prospect says (every time), “Oh, THAT one. Sure I remember THAT one.”
The cover of “Success In 10 Steps” is one of the bits of magic that makes the book so powerful.
I appreciate you!
Richard Dennis
Big MLM Truths
Richard
I guess it’s true then that a picture speaks a 1000 words
or like Rod Stewart sang “Every Picture Tells a Story” dont it
Thanks for the great book
Gary McElwain
Gary,
It’s a great picture, but I think what makes it so memorable is that it is so different from every other “me, too” ebook cover out there.
Richard