When we were putting the ebook together, Michael Dlouhy & I had quite a bit of discussion about what the cover would be. I had seen many dozens of successful ebooks, and I had an idea of the general look for the cover … but not specific.
Then Michael emailed me the photo. It’s Michael in his trademark Hawaiian shirt, his arm around Linda, the 2 of them sitting oceanside on the Gulf of Mexico as the sun goes down. Inserted in the lower left-hand corner is another photo of the 2 of them walking down the beach, and you can see their footsteps in the sand.
I saw it and thought, “Holy mackeral! I have NEVER seen any ebook with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was the one we wanted.
And now, 4 years later, I can’t tell you how many times I’ve mentioned “Success In 10 Steps” to a prospect who says, “Gosh. I have so many ebooks. I don’t remember that one.” And so I say, “Well, it’s got the guy & his wife sitting in front of the ocean at sunset.” And the prospect says (every time), “Oh, THAT one. Sure I remember THAT one.”
The cover of “Success In 10 Steps” is one of the bits of magic that makes the book so powerful.
I appreciate you!
Richard Dennis
Big MLM Truths
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Did you know there’s no saltwater in saltwater taffy?
Taffy has actually been around for nearly 1000 years, which is pretty amazing. In Atlantic City, back in the 1880s, a lot of shops sprang up when they first put up the boardwalk. One guy sold several things in his shop, including taffy.
One day, the ocean arrived and inundated his shop. After the water receded, he surveyed the damage. Lots of stuff was ruined. But the taffy tasted fine. In a moment of marketing genius, he decided to call it “saltwater taffy.”
A lot of great marketing can happen by accident. The “Success In 10 Steps” ebook by Michael Dlouhy, so popular to so many MLMers now, was originally titled “The 10 Biggest MLM Marketing Mistakes and How You Can Avoid Them.”
Many of the ideas were the same as in the final book, but the big focus was different. As Michael & I talked about the book, I realized that the focus really needed to change. The 10 biggest MLM marketing mistakes was a good idea, but not for THIS book. So the title became “Success In 10 Steps.”
Aren’t you glad? That other much longer title would be much more of a challenge to get into your ads.
I appreciate you!
Richard Dennis
1-850-997-1241 Call anytime.
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The timeless MLM ebook “Success In 10 Steps” by my business partner & friend Michael Dlouhy has been out nearly 4 years now, and it has changed thousands of lives.
The book has had over 100,000 downloads. The information is based on relationship principles and marketing principles, so it will always be true. But the REAL success of “Success In 10 Steps” is that hundreds of network marketers are now using the ebook itself to generate a constant stream of leads and build themselves a profitable network marketing business. That is what we’ll talk about in this blog.
Success In 10 Steps FREE download
Download it. Read it. Michael Dlouhy & I will work with you, your team, and your recruits to make “Success In 10 Steps” the foundation of an effective network marketing lead generation system to grow your business and income bigger every week.
I appreciate you!
Richard Dennis
Partner, MentoringForFree.com
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