The Questions Your Prospects Ask

It is key to make your network marketing business as duplicatable as possible. And the less you have to talk, the more duplicatable it gets. The ability to use the Success In 10 Steps ebook and just point to sections that answer certain questions or to sections that would be valuable to people makes your life a lot simpler.

The format of the ebook has been very successful. It’s had over 107,000 downloads in the past 4 years. A lot of people have used STS to generate leads and build an MLM business. It is set up to make it easy for people to do network marketing. You don’t have to be an expert at anything. You hardly even need to be able to answer any questions.

We know the 3 questions people most ask when they’re looking for a business:

1. Is this something I can do?
2. Can I make money at it?
3. Can you help me?

For them to answer question #1 positively, the business has to be really simple. And it’s important to show them that it’s going to be simple for them to give this system to the people they bring into the business.

They may not be thinking that far ahead. But as soon as you point out to them that they have to be able to give THEIR prospects a simple system or their business will not duplicate, they know that is true.

On page 10 of STS, Michael Dlouhy talks about the 100 MLM companies that he joined. It’s a good story that can answer several different questions.

Most of the people who download the STS ebook are people who have already been in network marketing, but who have struggled with the business. They’re looking for answers. They don’t know why they haven’t been successful. They know it’s not because somebody else is smarter than they are. They are frustrated.

So Michael joining 100 different MLM businesses to kind of get an idea of how the whole thing works resonates with them. It makes sense to do that. And it helps give your prospect some background that helps them see all the value they can possibly get from reading this ebook.

Page 10 is definitely one of the sections I would point out to prospects. Again, when you only need to point someone to a page in the book to answer their questions and gain credibility, it becomes obvious that this is a very easy business to do.

Richard Dennis
Success In 10 Steps

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Will Michael Dlouhy’s System Work a Year From Now?

Everything changes. Who knows if the “Success In 10 Steps” prospect recruiting system will work a year from now?

But what I do know is … it worked 4 years ago, when we first offered it.

• And 3 years ago.
• And 2 years ago.
• And last year.

And it sure works now.

Absolutely, things will change. Unfortunately, neither you nor I know for sure exactly WHAT will change. When you’re looking for a productive MLM lead generation system, your best bet is to look at what has worked well in the past, and decide what principles are important to you in a leads system.

Personally, I think a system that targets “frustrated MLMers” has a good chance to be eternal. Having been in this business for over 30 years, I can’t imagine a world where there aren’t a ton of frustrated MLMers looking for a solution to their problems. And trust me, that is one VERY hot market.

Plus, of course, it is the exact market targeted by “Success In 10 Steps.”

For sure, there are other network marketing principles that are eternal, that could be used as the basis for choosing a lead generation system. I’d love some help with my marketing … what network marketing principle or idea is the MOST real to you? Please leave a comment below.

Richard Dennis
Big MLM Secrets

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Up To Your Elbows In Diamonds

It may sound strange, but it’s very, very difficult to find actual, honest-to-goodness duplication in network marketing. Most of the time, duplication goes exactly 1 level down. Why? Because the system being used is not duplicatable. People think it will be, but the proof is in the pudding. Usually, it just does not work.

Using the “Success In 10 Steps” ebook by Michael Dlouhy in our team, Michael sponsored Don. Don sponsored Paula. Paula sponsored Judi. Judi sponsored Sarah. Sarah sponsored Marilyn. They all sponsored a lot of other people too, using the ebook, but you should focus on THIS amazing leg for 1 important reason: they all made Diamond, a very high achievement (and well-rewarded and recognized) level in our company!

I’ve been in a lot of MLM companies over the years. I started in 1976. My buddy Michael Dlouhy started a couple years later, so we have a lot of experience between us. And yet, neither of us has ever seen duplication anything like this.

If you truly want to build a successful MLM business with ANY company, I feel pretty safe in saying you won’t find a better system to use. And that probably includes the rest of your life after today, too. Considering past performance of other systems, I doubt anybody will ever come up with a better system.

Most people who start in network marketing do not have a system that duplicates. Chances of success in that situation are pretty close to zero. “Success In 10 Steps” can make all the difference in your mlm future.

I appreciate you!

Richard Dennis
Big MLM Lies

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“Success In 10 Steps”: Looking In The Mirror

I saw a painting years ago that really made me think. In the foreground, size of the painting, was the back of a man. Slightly smaller was a mirror, where you could see his front view. So he’s looking at himself in the mirror. And behind that front view in that mirror, you could see another mirror … with, of course, the back view. And in that mirror, you could see another mirror, and so forth. It was fascinating to figure out that painting.

Reminds me a lot of the “Success In 10 Steps” ebook by Michael Dlouhy. Joe reads about how the ebook has the answers to his MLM frustrations, and he downloads it. He reads it, and then Joe wants to talk to you about what he’s read. Sometimes, Joe just writes out his “WHY”, as suggested in book, and he emails it to you. That is always pretty amazing and indicates a very strong prospect.

And when you talk with Joe to answer his questions, you explain that the most effective way for Joe to do network marketing is to advertise the ebook in places where frustrated MLMers are likely to see the ad. They’ll be intrigued, they’ll download the ebook, and they’ll call Joe. Some will email him their “WHY.” And this is very real to Joe, because it’s just like looking in the mirror. He knows it works exactly as you just explained, because that is exactly what HE did!

In MLM, what you’ll value more than anything else is real duplication. That makes anything possible. And the “Success In 10 Steps” ebook gives you the best tool ever to get duplication, because the prospect you are talking to realizes they are looking in the mirror.

I appreciate you!

Richard Dennis
2 Fat Guys

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